|
| |
| Strategic
Planning & Marketing Planning
STRATEGIC PLANNING
Is your current business plan
being used to guide your company's activities on a monthly,
weekly, and daily basis, or does it sit on a shelf, collecting
dust? Do you even have a plan?
You wouldn't start a journey
without a map. You wouldn't build a house without a set of
blueprints. Chances are, your business is your single most
valuable asset. Not only does it represent a significant share of
your net worth, you depend on it for present income, future
security and eventual retirement. So, why would you try to build
and run it without a plan?
Your
plan is a roadmap to business success. A well-thought-out plan - if taken seriously and
implemented fully - is the surest path to achieving your business
goals.
|
|
Strategic Planning Overview
- We start with the
ownership team to determine their personal goals -
what they intend for the business to provide for them,
both short and long-term.
- We'll conduct a
comprehensive evaluation of your current situation
- Establish a long-term
Vision, along with One Year Goals and Targets.
- Discover opportunities
to pursue
- Dig deep into your
organization's strengths, weaknesses, opportunities and
threats (NOT your typical SWOT analysis!)
- Drill down and
identify the handful of truly important projects, goals
and initiatives for you to focus on in the coming year
that will yield the best return on your time, effort and
money
- Assign
accountabilities so it actually gets accomplished
- The result will be a
strategic plan in a useful format that is understood
by all involved, and perhaps most importantly, has the
buy-in of all key personnel.
|
|
Your Strategic
Planning investment - Scroll Down |
| |
|
MARKETING PLANNING
Does your current marketing approach work? Do you even
have a
marketing plan? Or, do you jump back and forth between randomly-chosen marketing
efforts? Do
you track the effectiveness of your marketing program?
Most small to mid-sized companies have a sketchy idea, at
best, as to how to accomplish marketing. When some folks hear the word "Marketing"
they automatically think "Advertising." While advertising is a form of
marketing, it only makes up one piece of the marketing pie. Others think
"Marketing" and "Sales" are the same thing. (Hint: They are not the
same thing.)
Marketing is about communicating who you are, what you do, and why
you do it better than your competitor. Marketing is about image building,
branding, positioning and communicating your business' personality. Marketing is
about generating leads and prospects.
Our Marketing Planning program crystallizes
your expectations, strategies, and budget. It also lays out clear Action Items
and accountabilities, and establishes a mechanism for monitoring results. This
can be rolled into development of a comprehensive strategic plan for your
company, or can be accomplished in a one day "Marketing Retreat."
Either results in a ready-to-implement turn-key marketing plan.
Contact us today to discuss your specific situation.
A Special Message from Bill about
marketing plans ... I
have spent literally hundreds of thousands of my own dollars over the
years in businesses that I've owned on marketing, advertising, trade shows,
customer gifts, and other sales/marketing efforts. (Whether this makes me a
marketing expert, I'll leave for others to decide.) Here's
the point: If you work with me on your
marketing program, you're working with someone who has been there and done
that. Together, we'll analyze your business and design a marketing program
that is a combination of active, passive, no-cost and low-cost sales/marketing
activities. (When applicable, I may even recommend spending significant amounts
of money on marketing, but I'll be as careful with your money as I would be with
mine.) |
|
Marketing Planning Overview
- We start by
establishing some specific targets and goals
- Identification of your
target market(s) and market niche
- Develop a powerful USP
- Unique Selling Proposition
- Evaluate your business
identity and brand, and develop enhancements as needed
*
- Evaluate your current
prospect/customer database software & recommend changes
if needed.
- Establish a marketing
budget
- Identify the marketing
media and approaches (web, email, direct mail, print
ads, etc.) to be used, with timeframes
- Assign
accountabilities so it actually gets accomplished
- The result will be a
marketing plan in a useful format that is understood
by all involved, and perhaps most importantly, has the
buy-in of all key personnel.
* We don't do
graphic design, so if this service is needed we can bring in a
trusted, high-quality graphic expert, can refer you to one, or you
can choose your own.
|
| |
|
Create a comprehensive,
combined Strategic and Marketing Plan
to launch your business to the next level and save ... |
|
Your Investment |
|
Business Size |
Strategic Plan only |
Marketing Plan only |
Combined Strategic & Marketing Plan
Save 10% |
Solo Entrepreneur
(Real estate agent, financial advisor,
CPA, graphic designer, attorney, etc.) |
$750 |
$750 |
$1350 |
| Company Under $2
Million revenue/year
|
$1750 |
$1750 |
$3150 |
| Company Over $2
Million revenue/year |
$3500 |
$3500 |
$6300 |
|
Check
Cart
