| Strategic
Planning & Marketing Planning STRATEGIC PLANNING Is your current business plan being used to guide your company's activities on a monthly, weekly, and daily basis, or does it sit on a shelf, collecting dust? Do you even have a plan? You wouldn't start a journey without a map. You wouldn't build a house without a set of blueprints. Chances are, your business is your single most valuable asset. Not only does it represent a significant share of your net worth, you depend on it for present income, future security and eventual retirement. So, why would you try to build and run it without a plan? Your plan is a roadmap to business success. A well-thought-out plan - if taken seriously and implemented fully - is the surest path to achieving your business goals.
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Strategic Planning Overview
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Your Strategic Planning investment - Scroll Down |
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Does your current marketing approach work? Do you even have a marketing plan? Or, do you jump back and forth between randomly-chosen marketing efforts? Do you track the effectiveness of your marketing program? Most small to mid-sized companies have a sketchy idea, at best, as to how to accomplish marketing. When some folks hear the word "Marketing" they automatically think "Advertising." While advertising is a form of marketing, it only makes up one piece of the marketing pie. Others think "Marketing" and "Sales" are the same thing. (Hint: They are not the same thing.) Marketing is about communicating who you are, what you do, and why you do it better than your competitor. Marketing is about image building, branding, positioning and communicating your business' personality. Marketing is about generating leads and prospects. Our Marketing Planning program crystallizes your expectations, strategies, and budget. It also lays out clear Action Items and accountabilities, and establishes a mechanism for monitoring results. This can be rolled into development of a comprehensive strategic plan for your company, or can be accomplished in a one day "Marketing Retreat." Either results in a ready-to-implement turn-key marketing plan. Contact us today to discuss your specific situation. A Special Message from Bill about marketing plans ... I have spent literally hundreds of thousands of my own dollars over the years in businesses that I've owned on marketing, advertising, trade shows, customer gifts, and other sales/marketing efforts. (Whether this makes me a marketing expert, I'll leave for others to decide.) Here's the point: If you work with me on your marketing program, you're working with someone who has been there and done that. Together, we'll analyze your business and design a marketing program that is a combination of active, passive, no-cost and low-cost sales/marketing activities. (When applicable, I may even recommend spending significant amounts of money on marketing, but I'll be as careful with your money as I would be with mine.)
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Marketing Planning Overview
* We don't do graphic design, so if this service is needed we can bring in a trusted, high-quality graphic expert, can refer you to one, or you can choose your own. |
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Create a comprehensive,
combined Strategic and Marketing Plan |
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| Business Size | Strategic Plan only | Marketing Plan only |
Combined Strategic & Marketing Plan Save 10% |
| Solo Entrepreneur
(Real estate agent, financial advisor, CPA, graphic designer, attorney, etc.) |
$750 | $750 | $1350 |
| Company Under $2 Million revenue/year | $1750 | $1750 | $3150 |
| Company Over $2 Million revenue/year | $3500 | $3500 | $6300 |